Bear Paw Consulting is an independent management consulting firm that both delivers and implements custom business, product, and marketing strategies and plans for high technology companies. Over the last two decades, Bear Paw has become a trusted partner to some of the most recognized brands in Silicon Valley, including Adobe Systems, Apple, SanDisk, Ericsson and Nokia.
Bear Paw’s deliverables are always based on real primary and secondary customer, market, and competitive research – which means critical strategy decisions will be informed by a deep understanding of external market conditions.
Bear Paw understands that every business challenge is unique; we have no agenda or pre-defined frameworks to impose on our clients. With over 30 years of operational experience at both large companies and start-ups, Bear Paw knows how to get things done in complex situations.
Bear Paw operates as a natural extension of our client's executive management team – we come up to speed fast, and deliver value quickly and incrementally. We are also comfortable transitioning into operational roles in order to get new projects off the ground quickly.
Bear Paw works closely with its clients to drive revenue and market share growth by optimizing their business in the following areas:
Understanding target end users and their needs to ensure products and services have not only the right capabilities, but also the right user experience, value proposition, messaging and monetization model.
Understanding the purchase process and identifying and optimizing go-to-market channels to ensure convenient product availability, and that all decision-makers and influencers are appropriately serviced by the go-to-market investment.
Understanding the complete solution and go-to-market value chain, so the right strategic partnerships can be forged and powerful business leverage created.
Over the last two decades, Bear Paw has a successful track record of creating substantial value for its clients across a broad spectrum of projects including:
New product and business initiatives
Taking new products from concept to launch
Taking existing products to new markets
Creating effective value proposition and messaging
Building and refining business plans
Developing business cases for acquisitions
Go-to-market strategy
Launching new products
Developing a vertical/solution-oriented GTM
Marketing platforms to developers
Market research
Market landscape analysis
Competitive analysis
Customer research
Market sizing
Market segmentation
Sales data analysis/business intelligence
Best practices analysis
Strategic partnerships
Sales enablement
Bear Paw leverages a broad range of experience accumulated over 30+ years that spans a variety of markets, platforms, and solutions. Particular areas of expertise include:
Enterprise/B2B
Small business
Consumer/B2C
K-12
Cloud services
Enterprise software
Mobile applications
Desktop software
Enterprise applications
Collaboration software and services
3D (printing, scanning, VR/AR)
Online video and digital home
“Bear Paw did a comprehensive analysis that we needed to make smart, informed decisions about our product direction. The project landscape involved a combination of factors including technology trends, user acceptance issues, pricing and complex legal contracts. Their strong skills across all of these disciplines resulted in great data and conclusions that helped us reach the right decisions.”
“Bear Paw brought in a wealth of outside research and consolidated it with internal research to generate actionable insight. Their unbiased perspective enabled us to quantify our marketing approach and operational plans and secure broad consensus. The result was a real-world market-based marketing plan that everyone could, and did, buy into.”
“Bear Paw did a great job of quickly grasping the Shop.com value proposition and the broader e-commerce market dynamics. Their insights allowed us to make key adjustments to our business strategy. Once we established the new direction for the company, Bear Paw helped us close several early strategic partnerships that enabled us to expand into a more lucrative business model.”
“Bear Paw demonstrated an extraordinary capacity to cover multiple strategic roles, from authoring business plans, to conducting comprehensive market research, to developing product requirements and planning product launches. Bear Paw also identified and developed the strategic relationships needed to gain traction in our target markets. I've consistently found them to be efficient, incisive, collaborative and a lot of fun to work with.”